A couple of weeks ago I was asked to shoot a catalog for Asher Market. Upon looking up the company (which is owned by two awesome sisters), I instantly became obsessed with their products. Not that “Oh super cute I’d love to have that” sort of obsessed. I justified needing every product on that site. EVERY. PRODUCT. Sure, I live in “sunny” Santa Barbara. But have you ever heard of June gloom? It gets chilly here in the mornings! How darling I would look strolling down State Street, all toasty in my new poncho, maybe a vanilla latte in hand. Of course, I would also need to have all of their shawls and scarves, you know, for when its not cold enough for a poncho but I still need to be stylish and warm. All the colors, for all the days of the week. It’s not asking for much…and when I get home, I have my choice of cozy alpaca blankets to get my snuggle on.
I guess what I am saying is, I wish it were a bit colder here. Perfect weather all the time is fine and dandy when you don’t have these ponchos to wear. But I do.
Our lovely model was Sophie Yamauchi! This gorgeous lady, get this, has never modeled before. Whaaaaaat. She worked it better than many other models I have worked with. The shoot went flawlessly. A couple of the images you see here are outtakes from that day. The chosen catalog images should be up soon on the Asher Market website at https://www.ashermarket.com/
and you should also follow Asher Market on Instagram: @ashermarket
But what you should do, before bouncing from his post, is check out the products. Become obsessed like me. That way, I know it’s not just me 🙂
And here’s our little crew: Ashley Hayes (one of the owners), Sophie and me! I’m actually not short. I’m an average 5′ 5.5″ Sophie is just crazy tall.
When I was in high school I wanted to shoot fashion. I suppose I had it in my head that I was a nifty thrifty trend setter who could bring a certain dramatic and quirky edge to fashion photography. I’d still consider myself thrifty (or cheap…), but I’ve long left the dreams of shooting tall models in long gorgeous dresses that would take me months of eating top ramen to buy. I quickly realized I was much more interested in capturing personalities and glimpses of a seemingly attainable happy lifestyles. Clothes are fun, people are better. But, there are times when merging fashion and lifestyle becomes seamless, and really communicates the feel you want. I’m infatuated with the relaxed Santa Barbara lifestyle, and that carefree feeling finds its way into my photography. Shoots like these remind me why I never want to leave.
I’m not gonna. Ever.
Thank you so much to my lovely model Alexis Ransom! She is a fellow photographer and you can follow her on instagram here: http://www.instagram24.com/aransom_photo
I love faces. I love how you can create a story just by seeing a face. Where have they been? Who are they? When I photograph people I want the image to be more than technically correct. I want expression to give more than that blank stare look we see so often on models faces.
Intrigue your viewers. Make them look twice or longer than two seconds.
Thank you to my lovely models (from top to bottom) Kaitlyn Hawkins, Thania Madere, and Nicolle Sims 🙂
So I have my weeks. They are the weeks where I swear I have lost my mind. This week has been that kind of week. The to-do list becomes this evil thing looming over your head.
You have been there, haven’t you?
But then you have to remember why you have this list: you are creating opportunities. You create opportunities because you have the drive, and you know you have it in you to handle the responsibilities you put on yourself. You have it in you to take one thing at a time, and check off the to-do list like champ. And you know what? The list never ends! But that’s okay because you know what you can handle, what you can attack easily and what you can chip at until you can check it off the list. It’s all about keeping your cool, and knowing that some things are just out of your control. You do what you can, and hold fast to the motivation that gets you from point A to point B.
Thank you to my beautiful model Sophie Merkley! You rocked those sassy shades like no one’s business in that freezing water!
Variety is everything! Humans get bored. It’s what we do. If we see the same look over and over we eventually lose interest. Keep your viewers in mind when you shoot. How many personalities can you show in that short amount of time? You can’t just expect your model to conjure up all of the expressions you have in your head. You are the director! So where to get inspiration…?
Here are some boards I find to be inspiring when I need ideas for expression