Your Soon to be Poncho Addiction

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A couple of weeks ago I was asked to shoot a catalog for Asher Market. Upon looking up the company (which is owned by two awesome sisters), I instantly became obsessed with their products. Not that “Oh super cute I’d love to have that” sort of obsessed. I justified needing every product on that site. EVERY. PRODUCT. Sure, I live in “sunny” Santa Barbara. But have you ever heard of June gloom? It gets chilly here in the mornings! How darling I would look strolling down State Street, all toasty in my new poncho, maybe a vanilla latte in hand. Of course, I would also need to have all of their shawls and scarves, you know, for when its not cold enough for a poncho but I still need to be stylish and warm. All the colors, for all the days of the week. It’s not asking for much…and when I get home, I have my choice of cozy alpaca blankets to get my snuggle on.

I guess what I am saying is, I wish it were a bit colder here. Perfect weather all the time is fine and dandy when you don’t have these ponchos to wear. But I do.

Our lovely model was Sophie Yamauchi! This gorgeous lady, get this, has never modeled before. Whaaaaaat. She worked it better than many other models I have worked with. The shoot went flawlessly. A couple of the images you see here are outtakes from that day. The chosen catalog images should be up soon on the Asher Market website at https://www.ashermarket.com/

and you should also follow Asher Market on Instagram: @ashermarket

But what you should do, before bouncing from his post, is check out the products. Become obsessed like me. That way, I know it’s not just me 🙂

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And here’s our little crew: Ashley Hayes (one of the owners), Sophie and me! I’m actually not short. I’m an average 5′ 5.5″ Sophie is just crazy tall.

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Today’s Mood: Bombshell

Variety is everything! Humans get bored. It’s what we do. If we see the same look over and over we eventually lose interest. Keep your viewers in mind when you shoot. How many personalities can you show in that short amount of time? You can’t just expect your model to conjure up all of the expressions you have in your head. You are the director! So where to get inspiration…?

Pinterest.

Here are some boards I find to be inspiring when I need ideas for expression

Now go out there and make some faces!

Thank you to my lovely model Shelly Scholten ( https://www.facebook.com/Shellyascholten go like her page!) and my good friend and the day’s assistant Will Navaro. You can see his fashion and portrait photography here: http://willnavarrophotography.com/